A Pickleball rodeo? In Minnesota?

What happens when you cross pickleball with an annual festival called Schooner Days?

http://www.swnewsmedia.com/eden_prairie_news/news/sports/not-their-first-rodeo-schooner-days-to-feature-pickleball-event/article_9f587bd0-903b-5d4e-b900-7d04900abc7b.html

See also: http://swmetropickleball.org/event/schooner-days-pickleball-rodeo/